Blog about aviation & marketing

General Aviation – Building value in the product!

Aviation Thoughts 2 Comments

The problem we have with general aviation, is that the perception it is just a bunch of rich cats with corporate jets, and the rest of us can’t afford to fly a single engine airplane!  We have a problem in that aviation isn’t just for the rich, it is very affordable when you actually compare GDP and the inflation calculator, along with the disposable income.  Aviation is actually less expensive than it was 35 years ago, but you have to compare facts as the perception is it is just so expensive, no one can afford it anymore.  Read More