Blog about aviation & marketing

Why is general aviation in decline? Find out what needs to be changed and soon!

Aviation Marketing 38 Comments

Rod Beck and myself have been consulting in aviation for many years now, with a majority of our experience in other business sectors. This has left both of us scratching our heads many times, wondering when general aviation is going to take on the approach of getting serious about sales and marketing. ┬áThis industry has to be the most fragmented industry I have ever witnessed, with “technical” people running the show, when in reality, sales and marketing people are the most needed people in the industry! Aviation breeds the technical, because aviation IS technical and technical people are smart people…but they don’t have the GO GET it attitude that sales and marketing types bring to the table, and is one of the MAIN reasons aviation is failing! Read More