Blog about aviation & marketing

Target marketing in aviation – why it is so critical

Aviation Marketing 9 Comments

So I started to pay attention to the type of marketing that most of the manufacturers are doing, and it seems most of them are big into the social aspects of marketing.  While this is OK, I often wonder if it is very effective, and the answer most likely is NO.  Since we all love aviation, it seems that our social aspects and approach to marketing and selling airplanes, is surrounded by the passion WE have, and not the average person who loves flying but NEEDS the right information.  Since what we are talking about it selling airplanes, the goal has to be to reach those people who would be most interested to know more about the product, and actually buy the product!  This is called a target, and it needs to be dialed in right now! Read More