Blog about aviation & marketing

Recreational Aviation in 2015 – a year in review and why hasn’t this been the best year ever?

Aviation Thoughts 32 Comments

Not long ago I was reading a business journal regarding how fantastic recreational sales have been in 2015!  This was for the sales of – YACHTS, MOTORCYCLES, and high end RV’s that are expensive and represent disposable income, and I wondered…why single engine piston sales, light sport airplanes, pilot starts, and recreational flying still on a downhill skid?  Is it that the era of excitement has left aviation, or is it that we deem ourselves to smart to embrace good marketing tools and sales techniques?  Knowing what I know, we have a lot of work to do to turn this ship around, here are some thoughts. Read More