Blog about aviation & marketing

No matter how much you love airplanes, business is still about selling the product!

Airplane Business 5 Comments

Working with flight schools has taught me one thing about aviation, and that is most of these small business entities don’t understand the simple fundamentals of building a profitable business.  Most completely IGNORE the fundamentals, and are so simplistic in the approach, they just can’t understand why they are failing.  In fact, when AOPA tries to figure out the 80% + washout rate of student pilots, they attribute it to FAA regulations being too cumbersome.  How naive this is, when the reality is – the industry if full of engineers and highly skilled people, what it truly lacks is someone with SALES SKILLS!  Hello! Read More